Ambient media is about placement of advertising in non-traditional out-of-home platform. An exciting alternative to the traditional outdoor campaign, maximise cut-through and market interruption to engage audiences in an array of different environments. It encompasses a wide area of media opportunities, ranging from babies room to gym changing room, golf clubs and the green areas, bus shelters, street teams to engage with consumers, add-on special effects such as LED lights and protrusions to create illusion of depth, 3D-view and motions. The opportunities and creative executions available are endless.